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Hmmm… Think about it.


So, how’s your elevator pitch?

We often forget that coworkers at every level are the best brand ambassadors. Whether talking about the company, or one of our products, it is critical that everyone is on the same page with the messaging. It helps communicate a consistent narrative and builds stronger brands. Ultimately, we want everyone to have the same picture in their heads when they think about our company and/or brand(s).

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Branding. Don’t forget the Little Things.

The other day, I was talking with a colleague about branding and how it seems that even smart brand* people forget about the little things. Little things that, left unchecked, can move an established brand backward or hinder a brand from reaching its full potential.

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