Companies regularly perform financial audits to assess their financial health but often do not realize that a Brand Audit or assessment is just as important …

We often forget that coworkers at every level are the best brand ambassadors. Whether talking about the company, or one of our products, it is critical that everyone is on the same page with the messaging. It helps communicate a consistent narrative and builds stronger brands. Ultimately, we want everyone to have the same picture in their heads when they think about our company and/or brand(s).

Harley-Davidson does not sell motorcycles. Apple does not sell computers. Starbucks does not sell coffee. American Girl does not sell dolls. Nike does not sell …