Blog

Hmmm. Think about it.

365-brand-audit-brand-health

Your financials are healthy, but what about your brand?

Companies regularly perform financial audits to assess their financial health but often do not realize that a Brand Audit or assessment is just as important …

365-your-elevator-pitch

So, how’s your elevator pitch?

We often forget that coworkers at every level are the best brand ambassadors. Whether talking about the company, or one of our products, it is critical that everyone is on the same page with the messaging. It helps communicate a consistent narrative and builds stronger brands. Ultimately, we want everyone to have the same picture in their heads when they think about our company and/or brand(s).

Branding. Don’t forget the little things.

The other day, I was talking with a colleague about branding and how it seems that even smart brand* people forget about the little things. …