Blog

Hmmm. Think about it.

So, how’s your elevator pitch, revisited.

Reflecting on the Power of a Unified Narrative In my ongoing exploration of effective brand advocacy within an organization, I’ve come to appreciate the timeless ...

Branding. Don’t forget the little things.

The other day, I was talking with a colleague about branding and how it seems that even smart brand* people forget about the little things. ...
365-brand-audit-brand-health

Your financials are healthy, but what about your brand?

Companies regularly perform financial audits to assess their financial health but often do not realize that a Brand Audit or assessment is just as important ...