Companies regularly perform financial audits to assess their financial health but often do not realize that a Brand Audit or assessment is just as important in determining the comprehensive true-health of a business. Brand Audit benefits: Shows the current state – a snapshot of one’s brand and provides a check-up on brand awareness, brand knowledge, …
Your financials are healthy, but what about your brand? Read More »
We often forget that coworkers at every level are the best brand ambassadors. Whether talking about the company, or one of our products, it is critical that everyone is on the same page with the messaging. It helps communicate a consistent narrative and builds stronger brands. Ultimately, we want everyone to have the same picture in their heads when they think about our company and/or brand(s).
Harley-Davidson does not sell motorcycles. Apple does not sell computers. Starbucks does not sell coffee. American Girl does not sell dolls. Nike does not sell shoes. Hmmm. Think about it. Can your brand do that? Have you ever gone for a ride on a Harley, spent five minutes in an Apple Store, picked up a …
The other day, I was talking with a colleague about branding and how it seems that even smart brand* people forget about the little things. Little things that, left unchecked, can move an established brand backward or hinder a brand from reaching its full potential. A brand is not a logo or a tagline. It …
