Business Tips

365-brand-audit-brand-health

Your financials are healthy, but what about your brand?

Companies regularly perform financial audits to assess their financial health but often do not realize that a Brand Audit or assessment is just as important in determining the comprehensive true-health of a business. Brand Audit benefits: Shows the current state – a snapshot of one’s brand and provides a check-up on brand awareness, brand knowledge, …

Your financials are healthy, but what about your brand? Read More »

365-your-elevator-pitch

So, how’s your elevator pitch?

We often forget that coworkers at every level are the best brand ambassadors. Whether talking about the company, or one of our products, it is critical that everyone is on the same page with the messaging. It helps communicate a consistent narrative and builds stronger brands. Ultimately, we want everyone to have the same picture in their heads when they think about our company and/or brand(s).