Archives: Portfolio


Splenda Challenge: Splenda is an ingredient brand. The challenge was to cross-merchandise throughout the perimeter and dry shelf-stable aisles in order to expand awareness and build shopper loyalty. Objective: Develop a turnkey, easy-to-execute menu of offers for secondary displays. Solution: Created two dozen offers tied to coffee, tea, cereal, fresh fruit, oatmeal, sauces/dressings, and baked …

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Williams-Sonoma Package redesign for Williams-Sonoma. The original package was a plain corrugated box. The new design featured a product usage photo to show people what the item could do. Now, the box does a better job communicating with customers at the point of sale. My Role: Concept and design

Johnson & Johnson

Johnson & Johnson Retail activation for Johnson & Johnson. Promotional materials were integrated to include in-store point-of-sale, solo direct mailer, PFP/RC ad, Floor graphic and digital messaging. Categories followed the look and feel shown here and included, Oral Care, Skin Care, Mornin Routine, Nightlife, Baby, Active Woman and an overarching (entire J&J family). My role: …

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CEO H2O This package design and branding play off of Smart Water® Because they are at the top of an organization, CEO’s are often seen as “smarter”. This perception, whether right or wrong, created an opening for a new brand that would echo that sentiment. The “Smarter Water” label design allowed for the CEO to …

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Quality Chek’d Dairies

Quality Chek’d Dairies Quality Chek’d Dairies Inc., a member-owned organization of 26 independent dairy processors with 59 manufacturing facilities located throughout the United States and Colombia. Founded in 1944, Lisle, Ill.-based Quality Chekd member companies provide consumers with world-class dairy products endorsed by the familiar Blue Q, Red Chek trademark, a symbol of Quality and …

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Harley-Davidson Beer

Harley-Davidson Beer The Harley-Davidson Motor Company wanted a beer for bikers. My job was to name the product and create a distinct look that would appear to Harley owners. As a spoof on the light beer craze, I recommended Harley “Heavy” beer as the style. Product is used as a promotional item as well as …

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JX Peterbilt – Web

JX Peterbilt – Website Front end redesign of JX Peterbilt web presence. Responsive design optimized for SEO and SEM was key. The redesign featured a robust pre-owned truck inventory search feature. A few initial analytics – One month after launch when compared to the previous site: 34.25% more visitors. More interactivity – Pageviews up 165%. …

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PNC Bank

PNC Bank Holiday card with clever headline and strong visual enhance the PNC brand. My role: Concept, design and copywriting


Choice Hotels Store

Choice Hotels Store Guests were asking where items they enjoyed during their stay could be purchased. An online store open 24/7/365 was the perfect solution. This capability would allow guests to enjoy the Choice experience in their homes. Items often could be shipped to arrive before travelers returned home. My role: Content creation, concept, design …

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Bally Total Fitness

Bally Total Fitness Created and pitched to Bally Total Fitness of Chicago, these concepts were part of a series that consisted of 15 different ideas. Strong headlines and sharp graphics helped create impact. The campaign was designed to be an integrated effort utilizing print, digital, and direct mail. The purpose was two-fold. Recruitment and awareness …

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