365-ceo-smarter-water

CEO H2O

This package design and branding play off of Smart Water® Because they are at the top of an organization, CEO’s are often seen as “smarter”. This perception, whether right or wrong, created an opening for a new brand that would echo that sentiment. The “Smarter Water” label design allowed for the CEO to personalize it with their own signiture.

My role: Concept, naming and design

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