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Harley-Davidson Beer

The Harley-Davidson Motor Company wanted a beer for bikers. My job was to name the product and create a distinct look that would appear to Harley owners. As a spoof on the light beer craze, I recommended Harley “Heavy” beer as the style. Product is used as a promotional item as well as collectable. I provided designs for the first five years.

My Role: Concept, copy, naming, and brand design