Retail activation for Johnson & Johnson. Promotional materials were integrated to include in-store point-of-sale, solo direct mailer, PFP/RC ad, Floor graphic and digital messaging. Categories followed the look and feel shown here and included, Oral Care, Skin Care, Mornin Routine, Nightlife, Baby, Active Woman and an overarching (entire J&J family).

My role: Concept, copy, and design