JX Peterbilt - Website
Front end redesign of JX Peterbilt web presence. Responsive design optimized for SEO and SEM was key. The redesign featured a robust pre-owned truck inventory search feature. A few initial analytics – One month after launch when compared to the previous site: 34.25% more visitors. More interactivity – Pageviews up 165%. Form Submissions up 880%. 9x more inquiries each month over the old site. Average Session Time: 3:50 – Old site was: 65 seconds.
My role: Content creation, concept, design, copywriting and front-end development