M&M's Character Launch - Ms. Brown
Ms. Brown is a Chocolate M&M and the Brand’s newest spokescandy. As spokescandy, her job is to remind people to eat M&M’s candies.
Supposedly she is “the original milk chocolate” and has been M&M’s chief chocolate officer for the past 70 years. I was responsible for the development of in-store point of sale materials for the character launch. Materials were prepared in English and Spanish and had the option of Store branding on each item.
My Role: Concept, copy, and design