Challenge: Splenda is an ingredient brand. The challengewas to cross-merchandise throughout the perimeter and dry shelf-stable aisles in order to expand awareness and build shopper loyalty.
Objective: Develop a turnkey, easy-to-execute menu of offers for secondary displays.
Solution: Created two dozen offers tied to coffee, tea, cereal, fresh fruit, oatmeal, sauces/dressings, and baked goods. Recipes, tied to the promotion were created to promote engagement and Included English and Spanish versions.
Results: Annuity event for five years.
My Role: Concept, copy, and design