Branding

Reflecting on the Power of a Unified Narrative In my ongoing exploration of effective brand advocacy within an organization, I’ve come to appreciate the timeless wisdom of ensuring that every member of a team becomes a passionate advocate for one’s brand. This journey has been inspired by the profound insights of thought leader Simon Sinek, …

So, how’s your elevator pitch, revisited. Read More »

We often forget that coworkers at every level are the best brand ambassadors. Whether talking about the company, or one of our products, it is critical that everyone is on the same page with the messaging. It helps communicate a consistent narrative and builds stronger brands. Ultimately, we want everyone to have the same picture in their heads when they think about our company and/or brand(s).